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PROGRAMS AND PEOPLE UNIVERSITY OF IDAHO COLLEGE OF AGRICULTURAL AND LIFE SCIENCES MAGAZINE
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STEVE LOVE

Helps Bring Native Plants Home

Flowers and plants are powerful symbols and links to nature, and landscape plants forge ties among homes, businesses, and the environment.

Steve Love

CALS and UI Extension horticulturist Steve Love looked high and low across Idaho for plants adapted to the state’s conditions that offered beauty enough to convince the nursery trade that consumers would buy into his dream.

This summer, the university signed a license agreement with Conservation Seeding and Restoration of Twin Falls and Kimberly to begin bringing Love’s discoveries to market under the business name of Native Roots. The first transfer of 40 species in late spring proved promising enough that by summer’s end Steven Paulson, a restoration ecologist and the company’s CEO, estimated the list had ballooned to 350 species.

With hundreds of plants growing in the company’s greenhouses, Paulson said he hopes to offer sample packs of plants he calls nativars to nurseries and landscaping pros by next spring to seed the market he plans to supply with wholesale plants beginning in 2013.

Contact Steve Love at slove@uidaho.edu


Continue to other Amazing Innovators:
Garth Sasser
Kerry Huber


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